Who We Are
A reputation for excellence
Our firm’s principals have produced national television advertising for four American presidential campaigns, two overseas parliamentary campaigns and have been lead consultants and strategists for campaigns in 47 states. We’ve helped elect eight U.S. governors, nine U.S. senators and 41 members of the U.S. House of Representatives.
Making History
As a member of the Obama Media Team, Mark Putnam wrote and produced the most-watched and highest-profile political ad in American history – Barack Obama’s 2008 thirty-minute prime time television special that aired simultaneously on seven networks and was viewed by over 35 million people.
In 2012, Putnam continued his work on the Obama Media Team, creating
many nationally aired television ads, including the "47 Percent" ad
that both the Los Angeles Times
and Politico called “the
best” ad of the campaign. That year, Putnam was also the media
consultant for Heidi Heitkamp in her surprise U.S. Senate victory in
North Dakota, overcoming what The
Fargo Forum called "impossible odds."
Award Winning Work
Our work has earned a number of awards including:
- 57 Pollie Awards for Excellence in Political Television Advertising
- Five Telly Awards for Outstanding Commercial Production
- Washington Post "Top Ten Commercials"
- Silver Microphone Award for Excellence in Radio
- Shared Two Grand Prix Awards - 2009 Cannes Lions International
Advertising Festival
Putnam Partners has had ten ads named among the "Best Ads" of 2008, 2010 and 2012 by Chris Cillizza of The Washington Post.
Internet
Putnam
Partners is unique in the political media consulting world with an
expanded range of services and expertise, including Internet strategic
services, creative production and ad placement.
Heading up our Internet efforts is Philip de Vellis, one of the leading
Internet strategists in the country. His ground-breaking work in
Internet video has received millions of views on YouTube and has been
displayed at the Whitney, Newseum and the American Film Institute.
Integrated Media
We believe the integration of campaign strategy, traditional broadcast media and the Internet is one of the most important facets of any modern political campaign. A campaign’s Internet presence touches literally every aspect of the campaign—fundraising, press relations, netroots and grassroots field organizing, internal communications and voter persuasion. Our job is to help you integrate and maximize these tools so that all aspects of the campaignare speaking with one voice.
Where once campaigns separated their broadcast media from their online media, the reality is that this new era demands integrated media. And we can help you dominate this new playing field.
Creativity is Still the Key
Our combined experience and success in new and traditional media will give your campaign an edge on any platform. And our commitment to strategically-driven, highly-creative media is a perfect fit for this approach. Just as your television advertising should stand out from the crowd, so too must the online component of your campaign. It’s more than just competing with spam email and popup advertising. The key is creating compelling content and using the tools of the web to steer traffic to your website and create interest in your campaign.
